Most article marketers waste their time focusing their attention in choosing the right keywords to optimize their articles. Indeed it’s become a popular belief that the success of your articles lies in the keywords you use. However, there’s another effective technique to article marketing that’s unknown to many. This technique is called soft selling. Read more to learn how soft selling works and how you can use it to get targeted traffic.
One of the most important things to keep in mind is your average everyday Web surfer. Think about the things they surf the Internet for. You’ll be surprised how many people search about hair styles, bikini waxing, or even Paris Hilton. These may not be the best sounding keywords, but in reality, article marketers who write about these kinds of topics, even without minding other keywords, get an average of 100,000 views per article.
However, doing this will not get you that targeted traffic you want right away. Rather, you end up with the general Internet traffic. Every article marketer vies to get targeted traffic, and not just regular traffic, because they know how much more valuable it is. Look at it this way: you would much rather have 100 targeted visitors as opposed to a million click-throughs.
You can do this by getting inside the mind of your targeted traffic. Forget about competing for keywords. You need to think of what your targeted traffic searches for and the kind of words they would most probably use in search engines. From there, you get an idea what keywords you can include in your articles. This can make the task of writing articles in volumes a lot easier.
Remember that you don’t have to be a slave for keywords. You don’t need all those keyword generator tools. All you need is your targeted traffic in mind and you’re all set. You can also use the power of media; find out the latest news, trends and whatnot, and write articles about these topics. These are definitely a few things to consider if you want your article marketing business to be a success.
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