Sales letters are getting more and more important to the business. The question here is how to finish all the impacts they pack to meet your demands? Here is the tips for you.
1. Offer a dramatic discount. This has more to do with sales strategy than actual writing technique. Start them off with some steep savings and they’ll want to know how to get it. It’s a great way to get them reading to the very end.
2. Appeal to the prospect’s desires. What thing are your prospects inclined to want? Appeal to that desire and they will want to know how you can help them fill it.
3. Give away a freebie. Free stuff from the get-go, like discounts, is one of the most irresistible baits to get a sales letter to stick.
4. Ask a thought-provoking question. Questions that are pertinent to a reader’s situation will almost always get them reading further with, often with genuine interest.
5. Lead in with a powerful quote. Quotations help engage readers by getting them emotionally involved – a great strategy for getting them hooked.
6. Cite a controversial fact or a surprising statistic. A great technique for getting readers curious enough to read further, you’ll have to find a way to get them interested on what’s being sold later.
7. An apology linked to a sales proposal. If there’s absolutely anything you need to apologize for (e.g. a delayed product launch or wrong pricing), it can make for a good opening for your sales letter. Just make sure to tie it into some sort of promotion in order to push your product.
Like every piece of writing, any impact your opener makes will be dulled if your sales letter is filled with mistakes. That’s why we always recommend using a full-featured writing software to get it checked out and cleaned up.
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