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Source: Hong Kong-day business Group – Brand agencies GAO Chong International – expert opinion – Chief Expert – Xu Guangchong
HC food industry network Wine health wine in the past referred to as the scientific and technological progress, from the Chinese Baptist wine based on traditional techniques have been developed to the use of extraction, extraction and bio-engineering and other modern means of extracting the active ingredients in traditional Chinese medicine made of high levels Functional wine. With the growing awareness of the current strong people’s health, health care began to popular consumer wine terminal.
2006, China Health Products Exports reached 63.4 million U.S. dollars, up 35.52 percent, mainly for health purposes ginseng, Chinese caterpillar fungus and velvet exports reached 67,590,000 U.S. dollars, up 36.77 percent, showed a rapid growth trend. January-December 2007, the Chinese health products import and export volume 147 million U.S. dollars (2006 import and export volume 135 million U.S. dollars over the same period), up 8.96%, of which exports 69.77 million U.S. dollars (exports over the same period in 2006 69.39 million U.S. dollars), an increase of 0.53%, health care products exported from June onwards has been in decline over the previous year, in 2007, the last month, last year showed the amount of growth momentum, although the rate of increase less than 1%, but exports of health products, after all, present transfer.
Sign of an industry or a lot of maturity, while the brand concentration can be described as the most critical. After years of development, health wine brand of China in 2007 is also increasingly highlight the degree of concentration of China’s health wine industry into a new stage of development. Currently, wine, wine in particular, high-end health-care consumers are becoming popular Drinks .
Since 2000, “health liquor” more than 30% growth per year over Spirit Market growth. Consumer health consciousness, is fertile ground for health wine across battlefields.
Recent years, the “health liquor” a lot of follow-up brands are emerging. Some liquor companies and health care products companies, are certainly not given up fighting for the cake, one after another advantage of using the brand platform to launch a series of “health liquor” products. Maotai Winery launched “Maotai not wine,” Tuopai launched “wolfberry wine”, Zhijiang launch of the “Yu deer wine” Wuliangye Launch of the “male alcohol”, “Yong Wine” and so on; health care products companies launched in the river, “Qi strong drink,” launched a large impression “Longevity Liquor,” Kang Se launch of the “Ginseng Liquor deer turtle.”
According to incomplete statistics, since 2001 China’s health wine market has a 30% annual rate of proliferation has become a new bright spot in China’s liquor industry. The January 18, 2008, giant group Shi Yuzhu following the “light of Chapter 101” and its 2006 high-profile White Wuliangye Cooperation Development of dozens of health wine brands, once again teamed up with Wuliangye health wine, announced few days to release the wine, “melatonin.”
“Giant” high-profile entry, and made a series of knock-on effect, for a time attracted the attention of many, we can not help but wonder: the “King” brand, “Coconut Island”, “To the and the” troika pilot of this health care how the wine industry in the end? What kind of changes will happen? “Wuliangye”, “Maotai” ” Changyu 3 Whip wine “… …, the wine industry leaders, in a trial of four Bentu health wine to refresh the record of who? In this brutal knockout in, who will become the real heroes? This is our concern.
2006 11 months, fresh wine advertising on CCTV gold resources at the tender, to 72.73 million yuan investment in CCTV in 2007, “Focus” the prime advertising spots-the total time up to 11 months, which is health wine industry for the first time into the CCTV prime time. Since then the market is seen as a small wine kind of “health liquor”, as the industry focus.
Present, wine market in health care, can have a share, and probably a few “fresh wine,” “Coconut Island” and other brands.
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