Daily Archives: 15 February, 2017

7 Sales Funnel Internet Marketing Trends For Maximizing Profits in a Sale

Many internet marketing trends have been applied to the sales process, known as sales funnel after/before a prospect clicks on the ‘Add To Cart’ or ‘Buy Now’ button. The key is to maximize profits or benefits from a prospect, which is not limited to just sales, but also leads as well.

1) One Time Offers (OTO)
Upon clicking ‘Add To Cart’ and processing the payment, the customer is lead to a new page called the OTO page (one time offer page). Since they are already in the buying mood, chances of them clicking yes are significantly higher. Tell them that this offer only happens once and will disappear forever once they leave this page. This is also known as a time sensitive offer.

2) Upsell
Once the customer has bought something of interest, its time to sell them something related which, if purchased, will greatly improve the benefits of their earlier purchase. An upsell is usually a product that is more expensive than the initial product. Example if the initial product is sold at $ 47, the upsell can be sold at $ 67. This is really effective, because if they were willing to part with their money means they are likely to spend more to reap the full benefits of the product.

3) Downsell
Similar to upsell, just that the downsell product is priced lower than the upsell. E.g $ 27. It is best to put a downsell after an upsell because the main reason people do not buy an upsell is because of financial constraints. Ease their burden and give them part of a full product (e.g 4 chapters of an e-course) for a lower price.

4) Opt In Boxes
If you have a sales page for a product on a certain niche, it is wise to put an opt in box in the sales page as well, offering some free benefit related to the niche which you have targeted. Even if the customer does not buy anything, you still still have a loyal prospect which you can build rapport and sell to at another day. Leads are as important as one off sales as you can continue to provide value and promote to at a later date.

5) Exit Popup Scripts
Instead of putting an opt in box in your sales page, use an exit pop up script to turn the customer who just bounced into a lead by offering a free product or something that will entice him to sign up. This is an effective internet marketing trend because once the customer leaves he is most probably gone forever unless you can get him into your list.

6) Entry Popup Scripts
Some internet marketers prefer to use the entry pop up to generate leads as the visitor enters the sales page. Which converts better can only be determined by split testing. Try it out on your own campaign to see which works better.

7) The Ultimate Sales Funnel
Combine all of the internet marketing trends above! Grab them with an entry pop up, then if they buy, give them an upsell, downsell, one time offer and an exit pop up as they leave!

Internet marketing trends are constantly evolving, and by staying on top with the latest trends, we can use these trends to maximize profits in our web campaigns.

 

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Home Sales Fall in Summertime

The most suitable time of the year to sell your home has become the worst time. Home sales dropped nearly 30% from July and have reached an all-time bottom in more than ten years, reported the Wall Street Journal.

 

What many had hoped would be the best time to sell their home has turned into a depressing statistic. Paul Dales of Capital Economics predicts housing prices will continue to drop by 5% to 30% during the recession.

 

The housing market is predicted to head for a double dip in home prices with several factors driving the downward slide. One factor is many more homes are being listed on the real estate market by banks. Foreclosures on are the rise and glutting the market with a 12.5 month supply of homes few are willing and able to purchase. High unemployment and wage stagnation hold steady as economic forces whose presence may continue well into the future.

 

Home prices stabilized last year due to the home-buyer tax credit of $ 8,000. Now the government sponsored stimulus expired April 30, 2010 and a sales drop was expected according to the National Association of Realtors. The drop-off wasn’t expected to be severe yet sets a new low for the organization since it began recording in 1999.

 

Speculative demand drove housing prices higher and higher as investors turned to housing to make quick profit. Fear drove many to purchase homes before the opportunity passed them by. There came a point where the prices were jacked up so high, the supply of new homes entering the market outpaced demand. Then the bubble popped in over-heated markets across America.

 

Now the market fear is that consumers will not purchase homes because they expect another fall in prices. Although most economists were predicting a “soft landing” for the housing market cooling, statistics are showing it is as a bust with more market correction ahead.

 

http://homes-forsale.net is a free information resource for individuals and investors interested in the housing and real estate market. We provide leading, cutting edge insight and analysis to assist homeowners, buyers, and sellers within changing economic climates.

Our free trends and analysis researches the current real estate industry, including new homes, existing homes, and homes for sale in general.

Original story published here: http://homes-forsale.net/summertime-home-sales-dive/

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