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In this article Daniel Tan and Phil Benham, the developers and faces behind the evolutionary FB X-Tab system for Facebook Fan Page creation and marketing, give their insights and thoughts on several topics close to any social media marketer’s heart. In this current day and age where the Internet is increasingly becoming an enormous social network, social media platforms are increasingly playing a more and more visible role in businesses’ efforts to promote, brand and market their products to consumers. Why pick Facebook over, say, Twitter or Youtube?
“Any online marketer (their own product, affiliate marketing, or consultants for local businesses) should use Facebook as a marketing platform because of it singular popularity among Internet users! In most cases, it could make sense for users to not market anywhere else online except FACEBOOK! The Internet is evolving into a social network…The best question to answer is this: Show me why I WOULD NOT use Facebook to market online!”
However, many local area businesses, perhaps not having the technical expertise and know how, are faced with the prospect of hiring outside developers, which may cost thousands of dollars. Surely, there is an alternative way of getting professional, quality services or tools without having to pay bucketloads of cash? Also, for independent, free-spirited social media consultants or marketers like ourselves, is there a more efficient way of conducting our business with a smaller budget without impacting on the client’s Facebook Fan Page performance or bottom line?
“I know that marketing to local businesses is a huge market in any city around the world. What I have done is give those local business consultants a way to dazzle their clients by being able to give clients all of the cool ways to enhance their Facebook Pages without having to hire developers and spending thousands of dollars per client!”
“This is why me and my team have developed .The most important feature of FB X-Tab is that there is a true collection of Facebook Marketing tools. We do not feature ONLY Facebook apps or a WordPress plugin for serving Facebook Pages or WP Themes or HTML templates…we provide ALL of these things! And not just a set amount…each month we will be giving members new tools to put in their arsenal of Facebook Marketing toolbox! New wordpress themes, new Facebook Apps, updates and new shortcodes to the wordpress plugin, and finally new HTML templates! One super important feature of the WordPress Plugin is that it allows users to host an unlimited number of Facebook Pages from ONE wordpress installation WITHOUT affecting the user’s CURRENT THEME! In our case, we use OptimizePress and host a number of Facebook Pages without using our theme…”
There has been some debate as to the efficiency and effectiveness of certain tools out on the market right now. While all strive to deliver the best experience and performance for their users, there are certainly cases where the cost of the tool is not justified, or the tool did not live up to expectations. What is Daniel’s take on this particular issue?
“Any Facebook tool or system does not solve problems marketers face. The problem is not the tool, but rather how you use it! I can give you the best tools in the world, if you do not use them correctly, you will not be successful. We simply make it easier to create a presence on Facebook and implement Facebook functionality into Facebook Pages.”
Daniel has even created a term for the new brand of pioneers that are rising up to face the daunting challenges of Facebook marketing. They are called NFOs, News Feed Optimizers. NFOs are an entirely new breed on the social media marketing scene, and they are bravely forging a path where no other Internet marketer has ever tread before. They will need a reliable solutions provider to help them on this unfamiliar journey, and Daniel has provided just that in the form of FB X-Tab. He also understands that a vibrant, experienced and active support team is essential for this purpose.
“ will be around for a long time and will be continually updated with so much material for years to come. As Facebook changes, we will ensure our members have the tools to be current and not have to worry with developers and/or the changes Facebook makes. We change with Facebook!”
“I also have information that I will give our members about Facebook such as Facebook SEO or “Edgerank” and mistakes that Facebook Marketers make and how to avoid them…I will also be teaching how to inspire interaction and manage Facebook Pages.”
Any final thoughts?
“FB X-Tab is best distinguished by the ability for users to add our applications to an unlimited number of pages with an unlimited number of fans! Most other application providers limit by number of Facebook pages or number of fans.”
Thanks Daniel for all the excellent insights!
To keep this short, sweet and to the point, here are some definitive points to keep in mind when looking for a good, reliable tool that delivers:
Easy to use interface. There are definitely tools out there that don’t require messy and complicated coding, and which can have Fan Page set up in just a few points and clicks. This saves on errors and time and can be a big saver in the cost-efficiency department. Of course, just because the interface is that easy, it doesn’t necessarily mean that the whole tool or system itself has to be simple and dumb. It must be easy enough for a kid to set up their own Fan Page, yet the Pages come with what you’d expect of a professionally done Fan Page, complete with lively themes, reveal pages, like-gating and
No external tool/website required. 99% of the tools and other plugins on the market currently require WordPress in order for you to set up your Facebook Fan Page. It’d be best if the Fan Page can be set up without the need for WordPress as this is an external party.
Certain application proviers have a complete system where they do the hosting for you so that you don’t have to worry about domain name registration or hosting services. This saves big bucks and most systems that offer this service are reliable and dedicated, with round the clock support teams to ensure that everything runs smoothly and with minimal interruption.
The majority of application providers limit their application use by a certain number of Facebook Pages or number of fans. However, if one digs deeper there are tools out there that have no such limitation. In short, you can use that tool on as many number of Facebook Fan Pages as you want!
Dedicated support. This is a very critical and important area. If any application or tool does not have frequent updates, or there are no support teams to answer my questions or solve any technical issues that I may have, then I drop the tool or application immediately. Quality service is essential as the tools I use need to keep up with any changes that Facebook implements, and also to ensure that the tool does not become unusable at a bad time. This can result in a lot of unhappy clients!
Unlimited Use License! As unbelivable as it sounds, certain tools give you this privilege whereby you can use a certain tool to create an unlimited number of Facebook Fan Pages. If the tool is easy to use and implement, then this can be dynamic combination!
Monthly addition of new Apps! The development team behind the tool or application must constantly update their products, or at least introduce new ones to keep their versions current. Some of them even go further, offering new apps and tools monthly to their members so that their customers have a comprehensive arsenal of Facebook marketing tools at their disposal to tackle any problem or situation! Of course, all of the applications and tools created must fulfill a specific need and deliver results, not merely be fluff of the month offerings.
Preferably, all of the Facebook Fan Pages under your administration can be managed from a single location! No need to remember complicated logins and passwords. You can get to them all from a secure source.
Lastly, the tool must, at the minimum,harness the power of both like-gating and share-gating! This is a no-brainer.
One complete Facebook marketing system that does ALL of the above is FB X-Tab. It is indeed a true, comprehensive Facebook marketing solutions provider, delivering a collection of tools and applications ranging from applications and plug-ins to themes and templates. Be sure to check it out .
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