2008 year-end, Financial Tsunami, the world’s major economies into a severe recession. The Chinese government response to the global economic crisis, has issued a series of economic stimulus policies to boost domestic demand, steady exports, protection of the Chinese economy and stable operation. Steady rise in China’s economic development critical moment, in 2009, “11” Golden Week?? “The longest history of Golden Week”?? Grand debut as one of the pillar industries in national economy
Home Appliances Industry, the joy of riding on 60th anniversary of atmosphere, sweeping away the last quarter decline since the market downturn and even the state, ushering in the market for over three weeks
Sell Continued to blow from one side to show the world China’s good side view moving pictures alone.
Market launch early long duration According to the most authoritative monitoring of appliance retail company?? Beijing in the PRC, market research Co., Ltd?? 100 cities nationwide to provide the main appliance 1668 stores weekly sales sales figures: From 2009 9 21 -10 11,
TV , Refrigerators, washing machines, household air-conditioner sales of the four categories total amount of growth in 2008 compared to 53.4% over the same period. Among
LCD TV Sales up 100.7% year on year sales growth of 57.3%. Refrigerator sales up 59.7%, sales rose 68.6%. Washing machine market, sales rose 42.08%, sales rose 57.78%. Household air-conditioner sales rose 93.59 percent, sales rose 68.08 percent. The “Golden Week, the longest in the history of” the distinct features of home appliances market sales start early, long time. To LCD TV, for example, compared with the same period in 2008, “11” the week before the 21 September to 27 September sales volume increased by 221.3 percent respectively year on year and 153.9%, “11” is the week 28 September to 4 October sales volume grew 41.7% and 11.1%, “11” is one week after the October 5 months to October 11 sales and volume growth of 776.8 percent respectively over the previous year and 645.1% . Record sales and growth rate, making this year’s “11” golden weeks worthy of the “History of the cattle Golden Week”, whether manufacturers or retailers have shouted “than expected.”
Overall growth in the market in general prosperity of the brand
The “Golden Week, the longest in the history of” selling feature of the two appliances are all brand overall growth, market prosperity. Undertake this year made a strong brand, continued its advance, such as color TV industry
Hisense In the Sept. 21 to Oct. 11 period growth rate of 99.43 percent year on year sales,
TCL 93.06% year on year sales growth rate; Haier refrigerator industry sales rose 96.17% year on year growth of 82.64 percent Meiling; washing machine industry sales rose 57.28 percent Haier, Little Swan up 73.55%; air conditioning industry The Gree sales rose 81.25%, U.S. sales growth of 242.53 percent year on year, up 75.8% of Haier. Import brand is completely out of the economic crisis since the downturn, the strong gains, such as the color TV industry
Sharp In the Sept. 21 to Oct. 11 period growth rate of 31.9% year on year sales, Samsung sales growth rate of 55.68 percent year on year; Siemens refrigerator industry sales rose 48.6%, LG-year growth rate of 78.81%; washing machine Siemens industry sales rose 58.58%, LG up 95.07 percent;
Overall growth in the balanced development of all regions
This “the longest history of Golden Week,” the characteristics of household appliances sold in various regions of the third-round growth and balanced development. Golden Week, showed up after three weeks of home appliances market situation in EADS were mixed, color TV industry in Chengdu, Southwest China sales rose 86.67%, Xining, Northwest China sales rose 71.46 percent while the refrigerator industry in Shenzhen, southern China sales rose 94.66%, while sales in Xiangfan, central China were up 100.3% year on year, washing machine industry in Xiamen in East China sales rose 80.5%, while sales of Dalian in Northeast China were up 64.5% year on year in all industries and regions showed full-year sales growth;
Comprehensive high-end consumer products widely sought after upgrade
This “the longest history of Golden Week,” the characteristics of the four home appliances sales overall upgrade of consumption, high-end products are widely sought after. “11” before and after three weeks, washing machine drum washing machine of the retail sales share are close to or more than 50%, three refrigerators, multiple doors, the refrigerator door retail sales share of more than Liu Cheng, total retail sales of LCD TVs TV retail sales in more than 90%, 40-inch and above large-size and large size TV is particularly popular, the market share increase by 10 percentage points than usual.
“11” Golden Week appliance market prosperity, the Chinese home appliance industry a brilliant fourth quarter of 2009 had great expectations, but also adds infinite confidence. King will remain president!
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