Tag Archives: Proven

Market Your Business Using These Proven Strategies

Having a good business is more than having a good product or quality service that your business provides.

If you fail to make known your business to your target market, you will not be able to generate customers, which translates to no sales, and in turn will result to no revenue and net income.. In the end, your business is bound to fall flat.

How do you convey your business to your market niche, or to a market in which a limited and clearly defined range of products or services is sold to a specific group of customers?

The answer is obvious, through marketing and promotion to your niche, to enable them to know that you have a product and or a service that are suitable to their needs, tastes and preferences.

What are these proven strategies to make a business become known to your market? There are many strategies, but some of the most effective are the following:

1. Public relations – a form of personalized contacts with your prospective and existing customers. Good for creating and enhancing your business image, your own brand, and influencing your customers.

2. Promotional items-done by giving gifts items (give-aways) like notepads, caps, T-shirts, mugs, etc. printed with your business logo and name on it. Good for creating goodwill and retaining customers’ loyalty.

3. Media advertising – done through TV commercials, newspapers and magazines ads, and even in radio spots. Suitable for reaching as many people as possible, including those who are not your niche, but also very expensive. You have to factor in your cost and the benefits, and the benefits should always be greater than the cost of the advertising.

4. Internet marketing – done through web-based advertising companies, like Google AdSense, etc. Good for reaching countless thousands of people who logged on to the internet, even those who are not your target customers. Good also if your business is already big and you want to put up branches in other countries, or is related to internet marketing, online store, etc.

5. Brochure or flyers – done by creating leaflets which contains relevant information about your business, products, and location or place of business. Good only for a certain business with a confined geographical target market, like in your neighborhood.

6. E-mail and Direct Mail – done through sending your advertising message and materials directly to your customers or prospective customers, either through e-mails, or by the use of the postal service. Suitable for specific and target-based niche.

7. Signage – done by putting a sign, billboard, or streamers publicly announcing your business. Ideal for reaching small number of people, especially in a community.

These are some of the most proven marketing strategies. Whatever strategy or strategies you will use to promote your business, it must be pursued as part of your grand strategy, designed to increase your market, generate more sales revenue, and maximize your profit.

In the final analysis, marketing is just a function of your business, and the primary objective of your business is to optimize profit.

Eli A. Gatanela is a practicing lawyer, management consultant and licensed real estate broker based in Bacolod City, Philippines. Mr. Gatanela has been involved in business and management consulting for the past twenty years, and in the private practice of law, specializing in commercial law for the last 8 years. He was formerly professor of Economics and Business Management and holds Economics, MBA and Law degrees from the University of St. La Salle, one of the leading universities in the Philippines belonging to the De La Salle Brothers of the Christian Schools worldwide. Mr. Gatanela heads his law and consulting firm Gatanela & Associates based in Bacolod City, Philippines. His website is: http://businessphereconsulting.com

More Sales Strategies Articles

6 Proven Strategies to Boost Gas Station Sales – In Any Economy!

When you’re involved with purchasing a gas station or a convenience store, you’re craving information, and you’ve got lots of questions to ask. When you take over ownership, you want to be confident that the business will be making a good profit from the very first day. Keep in mind though, it’s never a good idea to settle for that scenario – here are six proven strategies to turn your new place of business into a spinning money machine, fast.

Tip one: be aggressive out of the gate and apply pressure point marketing. When a business is under new management it is a great time to snag new customers and to make sure that your station and store become the chosen location for a host of new people. Think of some new ideas – for example, some large signs announcing a price reduction for a limited time, or a free cup of coffee served at the pumps during the first week. Establish your brand with uniformed and energetic employees giving out coupons or other incentives by every pump. Put the previous owner to shame after just one week of aggressive selling.

Tip two: go out and look for new clients by co-promoting with other merchants in your area. Tour the locality and see where people are shopping. For example, make a deal with the supermarket manager to distribute their coupons if they will reciprocate. Car washers or tire vendors are great places to co-promote. Be creative!

Tip three: start talking with your vendors. Now is the time as a new owner to negotiate aggressively as you have the advantage. Everything in your store should be renegotiated, from coffee to snacks to magazines. Open the playing field by inviting other vendors to tender. This will focus the attention of the previous vendors and price breaks will follow. Make sure that you establish return privileges. In that way you can sell additional products in your store, safe in the knowledge that if they do not sell you simply return them and don’t lose a cent.

Tip four: get your family involved. If they’ll help out during the first few crucial months of operation, you might be able to get a better handle on upcoming payroll expenses. Furthermore, trained family members would be available to step in during times of vacation or sickness, etc.

Tip five: review the records and highlight any under-performing products. You might discover that some items outsell others by 2 to 1, or more. Swap out slow selling items with new products and displays during your first few months to test the market. Whilst some items may be slow sellers, remember that you should not gamble too much with your products and displays as you are trying to promote a “convenience” store and people do look for all kinds of odds and ends. Whilst some items simply do not sell enough they need to be there from an overall perspective. Always test to see what sells well.

Tip six: implement proven strategies to help boost sales. For instance, place a coupon display right next to the pumps or position hot selling products in readily accessible locations, such as right next to the front doors. Think of what is popular on a seasonal basis – like cooling drinks, which should be placed right inside the front door. Create strategies for some of your top selling products and reap dividends in your balance sheet.

Richard Parker is the President and founder of the Diomo Corporation – The Business Buyer Resource Center. His inspiring materials, seminars and consulting have assisted thousands of business buyers with achieving their life long dream of buying a business. Want to learn more about effective business buying strategies that actually work, then look no further than=> http://www.howtobuyagasstation.com

http://www.eventbrite.co.uk/o/h2soorg-4673548427 How to Sell Online founded by Andrew Whitfield, author of The Book On How To Sell Online along with How To S…

The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies Reviews

HOT SALE Weave Butterfly Leather Bracelet Woman Quartz Wrap Retro Wrist Watch

$0.99
End Date: Tuesday Nov-14-2017 1:27:35 PST
Buy It Now for only: $0.99
Buy It Now | Add to watch list
Champion Men's Boxer Briefs 6 Pack (Select COLOR / SIZE) ***NEW*** |NO SALES TAX
$24.99
End Date: Monday Oct-23-2017 6:48:13 PDT
Buy It Now for only: $24.99
Buy It Now | Add to watch list

Related Sales Products