Tag Archives: Selling

Lead Generation Tips for Cross Selling

selling
by gumtau

The tradition of adding some extra sales with what the customer originally intended to buy has passed on down the years. In the modern concept of business, when the waiter asks you if you want to have fries with the food that you ordered, that is an example of cross selling. Lead generation companies have worked on their goal to hike up sales by using the techniques of cross selling and up selling. Telemarketing agents working on projects are trained to try for cross and up selling so that the client can benefit more from what they are paying for. The modern consumer’s confusion to read his own mind while buying something, is a reason why such methods yield greater results these days than ever before.

The basic trick to make successful cross selling is to keep things natural. Consumers know when you are pushing too much to make a sale. That’s when they freeze up and refuse to budge. The outbound call center agent has to approach the customer in a casual way. For example, when the customer is buying shoes, you can offer to sell socks. However, if you try to sell a shirt from the same brand, the customer will clamp up! You have to keep an eye out for these opportunities to make better telemarketing approaches. There are times when the customer does not know their own dormant demands. You have to spark that. You have to make them need something that they didn’t think they needed. The ideal way to do it is to study the buying patterns of the consumers. You can do so by studying the data available with you.

Consumers are sold on information. The more informed you are about the buyer’s mentality the better chances you have of clinching the sale. Customers feel impressed when the telemarketing services agent informs them about the competition and how they are better. They feel that they are in good hands when they are told facts and figures. But it’s never a good idea to cramp them with information. Tease them and make them ask for more information. When they want to know more, it only proves that they are interested in the conversation. Keep dangling the carrot till they make up their mind and decide to buy it.

Your chances of making a successful cross sale also depends on the choices you have. If you are doing sales lead generation for a client/brand that has a long chain of products/services, you are better off. Customers like a wide array of choices because that makes them feel special. As a telemarketer, if you can provide them with that range, you are increasing your chances of making them agree to some extra purchases. The BPO agents can derive added benefits if the cross selling products/services are not carrying astronomical price tags. The expensive items don’t do well in cross selling. Consumers never make heavy purchases as a complement to something that they already have on board.

We have lead generation agents who are skilled in cross selling and up selling. We also train them with the help of in-house BPO trainers so that they can deliver greater results.

Tips on selling a used car

If your old car is still in great condition, it could fetch a high price even in today’s uncertain market. But if your used vehicle is a little worse for wear, it doesn’t pay to deceive your prospective buyers – such dishonesty will likely deter them and can also harm your seller reputation, especially if you’re trading on public websites.

Instead, you should go for the honest approach that you would appreciate from sellers yourself, focusing on your car’s strengths and bringing it up to peak condition to make it a more attractive sale. Don’t underestimate the value that a fresh coat of wax can have on your sale.

Before you even think about advertising your car, you should get a rough idea of its value by browsing trade websites and magazines and looking for other vehicles of similar age, make, model and condition. Remember this last detail in particular, as everything from your car’s mileage to its service history can have a huge impact on your asking price.

Once you’ve decided on the value you want to set – as well as how low you’re prepared to go – it’s time to head to local convenience store or sign up to auction websites to place your listing. Sticking to your local area will probably be your best bet, as buyers are less likely to travel from further away unless the vehicle you’re selling is particularly exotic or collectable. Make sure you read the listing policies of advertisers carefully, as some auction sites charge a percentage of your final sale price in addition to your initial listing fees.

With any luck, the phone calls and emails will start flooding in before long, and you’ll need to have responses ready to the type of questions your buyers will ask. Your reason for selling the car is one many buyers are likely to be interested in first of all, and you should also be honest about any repairs your car has had, from car windscreen replacements to its last service. You should collect together all documentation you have relating to the car and get them photocopied, so buyers will be able to peruse them at their leisure.

When it’s time for the physical inspection of your vehicle, it’s your last chance to fix any minor glitches and make sure the car is spick and span, just like it would be in the showroom. If they make an offer you’re happy with and you’re ready to part company with your vehicle, make sure payment is received in a reliable form, such as cash, a cashier’s cheque or a money order, and you’ll have raised some vital funds towards the cost of your new car.

Paul Buchanan writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.

Find More Selling Articles

The Role Of Your Unique Selling Proposition

One of the most important and vital marketing instruments in your business is unique selling proposition. It’s a clear statement of what is unique and specific about YOUR business – the quintessential element that make you become different from your competitors. It sets your position in your prospects’ mind and your clients or customers.

 

Your USP is that single, unique benefit, essence, appeal or big promise that you hold out to the prospect, one that no other competitor offers. Your USP must do four things:

 

1. It must attract attention

2. It must distinguish you from your competitors

3. It must fill an industry gap

4. It must motivate someone to TAKE ACTION

 

Creating a USP for your business and communicating it in all your marketing, selling and advertising gives you a distinctive competitive advantage. Articulated properly, it will motivate your prospects to take action. So how do you find yours and how do you articulate it in a compelling way so your clients and prospects will be drawn to you and want to do business with you and want to refer others?

 

You need to look at three key elements involved in creating a USP.

 

1. How to find words to express it

2. How to weave your USP into everything you do so that your business takes on an exciting and clear identity in your marketplace.

3. How to get your team focused on it so that everyone in your company ‘lives’ the vision.

 

The best place to start developing your USP is to look at several of history’s great examples of USP in action. By understanding how and why they have worked, how those companies have literally become legendary by having a clearly articulated and strategically sound USP, you will have a much better picture of what you should be aiming yours at.

 

One example is a tiny freight company that started out some years ago with somewhat grandiose ideas of revolutionizing the freight market. The creator identified that while every other freight company was cutting prices to get market share, a vast segment of the market was far more interested in something other than price. For them, speed and guaranteed delivery was the essence. His promise, his unique selling proposition therefore became… “When it absolutely positively has to be there overnight!” And the rest is history! Federal Express became the first corporation ever to go from zero turnover to a billion dollar enterprise in under 10 years.

 

There are three factors to creating a powerful USP for your business:

 

1. Accurately identifying and quantifying the niche that you want to fill

2. Defining the major frustrations in that niche and,

3. Articulating HOW you solve those frustrations in a way that will make prospects actively seek you out.

 

Yes, developing your USP can be the most challenging ting you can do in your business. It is not something that will come easily. But without it, you simply won’t have an edge in the market. On the other hand, when you do identify your niche, define the frustrations, and articulate your USP, your position in the market will be all but unassailable. You will have a new and exciting direction, a common vision of who and what you are, so that you and every member of your team can ‘live’ the dream, and your clients and customers will have new clarity as to who you are and they will have new and compelling reasons to buy from you.

 

Author Brian Norton is a highly respected and astute investor, property developer, agent,auctioneer and author, Brian Norton is a Highly respected public speaker and consultant, He is an industry expert and trainer and assessor, sign up for his soon to be released book “Dare to Dream” at http://benjimite.com or through the comments section on http://blog.realestate-profit.com.

A Guide To Selling A House Yourself

First of all, you have to draft a comprehensive selling plan to sell your property. It goes without saying that you have to be motivated enough in your plan to make it a success. Only a fully convincing reason or a decision can help you locate your goals – your true aspirations and quests in selling. Once you have figured that out it will be easier for you to strike the right note.

 

In most cases, people sell their property – home, building, penthouse or condo to buy another one. It’s important to select a prospective buy before you start with the selling process. Weigh the prices – the selling price you have ball parked and the price you have to shell out for buying. You have to make a judicious decision after looking at the market prices.

 

Talk to real estate agents. Get in touch with people who can give an overview of the target neighbourhoods. Ask each agent to give you a marketing plan that explains the strategies they will employ to market your home. In addition, ask agencies to prepare a comparative analysis of market rates for you.

 

Some of the steps you need to integrate in your plan are:


Preparing your property for sale:

The first step would be to dissociate your attachment from the property you are trying to sell; especially if it’s the home where you live. Pack up personal artefacts and photographs from the walls and corners as you have to give the buyer space for imagination.

 

Remove junk items that might be lurking around and remember to de-clutter the space. Doing away with clutter will ensure in giving volume and dynamism to the space you will be showing off.

 

Next in order comes cleanliness. Clean sideways, moped lawns, smooth staircases, neat furniture, clean and waxed floors, cobweb free walls, clean refrigerator, shining kitchen and room cabinets, faucets and rugs, fresh towels hung in bathrooms, clean utensils and sparkling windows give the best impression of your property and let the buyer curl up in desire for it.

 

Making Repairs:

Replace cracked floor or counter tiles.

 

Fix leaky faucets.

 

Fix doors that don’t close properly and drawers that jam.

 

Paint your walls if the existing paint appears to be tattered.

 

Replace burned-out light bulbs.

 

Measures like these will make the buyer feel the sincerity of your proposal and will bring in a comfort factor for her as there wouldn’t be much to repair after moving in.

 

Pricing your property well is the next step to consider. You have to be careful about agents who might overbid in fear of losing out in competition to one another. The best bet is to price your home reasonably instead of overpricing it.

 

Talk to lending institutions to get a brief of the existing financial offers, if you need to. Go through mortgage loan types thoroughly before selecting one.

 

For more information on For Sale by Owner visit Homes For Sale

More Selling Articles

Top 5 Best Selling Old Cars in India

These days, we see new cars getting launched in the Indian market almost every other day. However, that does not really affect the sales of the proven models. The Indian consumer is usually goes for the tried and tested models. No wonder, these days car makers come up with facelifted versions of their old cars or the same old cars are given an engine upgrade to perform even better. Here, in this article, you will find the top 5 best selling old cars in the India market.

Maruti Suzuki 800

When the new emission norms stepped into India on the 1st of April, 2010, the M800 had to move out. The car was phased out of 13 major cities which required new cars to carry only engines that were compliant with the BS IV emission norms. The Maruti Suzuki 800 is one car that Indians are very dearly attached to. Its 796cc 3-cylinder engine delivers 37 bhp at 5000 rpm and a maximum torque of 59 Nm at 2500 rpm. It certainly looks like Indians will not let the country’s iconic car disappear.

However, it may be the easy driving qualities, the excellent fuel economy of around 16 kmpl and its aggressive pricing starting at Rs. 1,92,935 (ex-showroom, New Delhi) that attracts India towards the car. The car launched in 1983 has already sold over 25 Lakh units in India and still sells like hot cakes. It is one of the best cars for those looking to advance from a two-wheeler to a new car.

Maruti Suzuki Alto

Launched in India in September 2000, the Maruti Suzuki Alto is currently the country’s best selling model. The model has been selling so well in the country that the car maker recently launched a new sibling of the car, the new Alto K10 which comes with a 1000 cc K-Series engine. The earlier 796cc 3-cylinder engine is capable of churning out 46 bhp and a maximum torque of 62 Nm on the Indian roads while the new Alto K10 spews out 67 bhp at 6200 rpm and peak torque of 90 Nm at 3500 rpm.

A strong reason for sales of the Maruti Alto in India can be attributed to its competitive price tag of Rs. 2,30,845 (ex-showroom). The new Alto, the Alto K 10 comes with a slightly heavier price tag starting at Rs. 3,03,000.

Hyundai Santro

The sales of the Hyundai i10 go up and down every now and then, but that’s not the case of the tried and tested Hyundai Santro. The Hyundai Santro has an experience of twelve years on the roads in India and with experience come sales. Around 7,000 units of this car get sold almost every month.

In 2009, the Santro had suffered a minor facelift with very few changes in its interiors (new beige interiors) and a new grille. Since then, no changes have been made and will not be made in the near future. In India, the car comes with a killer price tag which starts at just Rs. 2,74,186.

Tata Indica

The Tata Indica, rolled out in 1988, is nearly as old as the Hyundai Santro and also sells as well as the Santro. Back in 1988, not many Indians appreciated the idea of having a Tata Indica car in their porch. Tata Motors sensed this and launched the upgraded version of the then new car, the Indica V2, in 2001. Sales magically went up and have been growing with time.

The next major change brought in the Indica V2 Xeta in the year 2006. Surprisingly, the car has been receiving minor upgrades almost every other year and the changes do seem to be working fine for Tata Motors. The sales figures stay as proof. The Indica is also popular as a taxi in India. The car’s ex-showroom price starts at Rs. 3,55,729.

Ford Ikon

In the beginning, the Ford Ikon was available in India with just the 1.3 Rocam petrol motor. However, a little later, after the auto major realized that car buyers in India had accepted the model well, it launched the Ford Ikon with a 1.4 Duratorq TDCi diesel motor which has been doing really great today.

Currently the car is available in India in four versions: 1.3 Rocam, 1.4 Dura Torq TDCi, iKool Petrol and iKool Diesel. The diesel variant of the Ikon returns an impressive mileage of over 17 kmpl. The car’s ex-showroom pricing starts at Rs. 4,90,000 (petrol variant) and Rs. 5,49,500 (diesel variant).

Carazoo.com is the First Car Portal in India with Interactive Car Animations. Get more information on the Indian Car Prices and Free Car Quotes.

Knowing the Characteristics of Short Selling

Short selling is a very common term used when trading in shares. It is therefore very important for investors to have reasonable understanding of the short selling.

Stocks actually signify a part ownership of a company which is purchased by the investor through a stock broker with an intention to seek profit from the same. Some investors feel that a particular stock will gain value so here the investor “goes on long on his investment”. However conversely, when an investor feels that there could a decrease in prices of stock, he can “go short on his investment”.

Selling short is generally a mechanism of selling the securities which are not owned by investor when he plans to sell them. He just anticipates that stock price will decline and then he short sells to buy that at a lesser price. Actually in this a short seller just “borrows” the securities which are to be sold and then he repurchases them for again returning them to the lender. If the stock price decreases, investor can rake in huge margins in short selling. Conversely, if the price increases, then investor may lose lots of money.

In order to indulge in short selling an investor must open a margin account with a broker. This would enable the broker to borrow from the stock trading firm by using portfolio value as collateral. The value of the portfolio should be at least 50 %of the size of amount of short sale. Here to proceed with short sale investor must instruct broker. A broker can borrow a stock if that particular stock is available for being borrowed. In a similar way, it can be purchased back when its price decreases. The profit earned goes to margin account of the investor.

A stock investor generally short sells because of either portfolio protection or opportunism. Sometimes an investor can judge that a particular stock is too highly priced and would surely fall. Sell short mechanism allows him to profit from this price decline. This also assists stock investors to virtually insulate their stocks when there is a downturn in economy and prices of stocks decline.

However, the process of short selling is filled with huge risks and mechanism is too complicated than a usual transaction in stock market. There is always a huge risk element involved though there is no denial that there are huge profits too. It is therefore stressed that stock investors must be fully conversant with the short selling mechanism and various risk associated with it before he ventures into any short selling.

Michael has been writing articles online close to a decade. Check out his most recent site about retirement investing that goes into further details concerning commodity investment.

More Selling Articles

FSBO – Enjoy Selling Your Home by Yourself

For Sale By Owner, or FSBO is the process of selling the property without having the representation of a real estate broker or real estate agent. The main reason why home owners choose to sell their home by themselves without any assistance of a real estate broker or agent is to avoid paying the commission. This is a wonderful opportunity for the home owners to sell their homes by themselves. All you have to do is to follow a few steps to ensure that you did the job well in the selling process.

Main step the home owners should take when selling their property by themselves is to put up a “For Sale by Owner” signup in front of their property. This is one of the better ideas in advertising about the selling of your property. This sign is known by many people who want to buy a wonderful house for their family and this sign is known as the FSBO sign o many people. This sign shows the buyers how much you care about your home and all the buyers expect to live in such wonderful houses. When selling your home by yourself, you should definitely attempt to make it look as spectacular as possible. But sometimes, just deciding to sell your home by yourself and putting up a FSBO sign doesn’t do any help. Sometimes you may need a little bit extra advertisement about your home in the selling process. For this, it is not possible to advertise person to person or reaching the real estate brokers or agents. Here, you are trying to save the money by selling your home yourself.

To ease the selling process to the home owners, there are many online websites which advertise about the homes for sale by owners. All these websites do is advertising about the homes sell by its owners at a very reasonable cost. With this type of marketing, you can become an expert in the marketing area very quickly. You can be as an FSBO person in your area and an expert in the selling process which people seek out for advice and information.

 

James Allen is the author of this article. For more information about FSBO, For Sale by Owner and Homes for Sale by Owner please follow this link For Sale by Owner.

Selling Your Home – Even in This Market!

It seems like I write an article like this every few months now, but it’s still important information. As home prices fall and the inventory of houses on the market continues to grow, it becomes harder and harder to sell a house.

 

It’s gotten so bad that many people are even deciding to wait, sometimes choosing to rent out their home instead of selling. I don’t blame those people. In fact, I encourage them. This market is a competition – a fierce competition – a contact sport – and anyone who isn’t suited up to play should stay home. We already have almost 5 million resale homes on the market right now (not even counting For Sale By Owners) and at current rates, it would take a year to sell off that inventory even if no other new homes went up for sale. We don’t need more homes on the market right now if we can help it.

 

Still here? Good. So, how do you sell your house in this market? There are, as always, the classic tips that must be followed. De-personalize and de-clutter your home. Focus on curb appeal. Perform necessary repairs and renovations. And, of course, hire a good Realtor.

 

Then comes the hard part. You have to look at your home from a completely unbiased perspective. It’s difficult to do. In fact, it’s nearly impossible, but in order to compete you need to be able to price your house competitively. Go out and look at other homes on the market. Remember that you can’t just look at what is available through other real estate agents anymore. That’s only part of the market that you’re competing with. You also have to look at foreclosure properties, short sales, FSBOs, HUD homes – everything! This is your competition. These are the prices you have to beat.

 

Now compare your home to the ones you looked at. Try to do a fair and unbiased comparison (this is the part your Realtor needs to be good at) and then determine a realistic and competitive price. Here’s a hint: as car dealerships and furniture salesmen will tell you, a competitive price is a price that’s a little bit below everyone else’s price. If that price isn’t one you’re comfortable with, it might not be the best time for you to sell. If you have to sell, you may just have to bite the bullet because a higher price is going to mean a home on the market for months that will likely not sell at all.

 

Location, location, location may be the most important factor in determining the price of a home, but the price itself is what determines whether a home sells or not. Price your home competitively and you have a shot. List your home at a higher price and you’ll become one more home among 5 million that are waiting to be sold. The choice is yours – suit up or stay home.

 

Lee Cameron is a professional REALTOR® serving the Orlando real estate market. Lee has consistently proven his talent and knowledge in the real estate business and is known to his flair the business and the care with which he treats his clients. For more info on homes & properties in Orlando contact Lee today.

Related Selling Articles

Process of selling in real estate

Process of selling is very difficult. No matter what you are planning to sell, there are certain things that you must be very careful of, while undergoing a sales process. There are a lot of problems in selling process. Real estate agents struggle a lot and take a lot of time in learning these valuable skills to get their hands on it. You will find a lot of sales agent who are good when listened to but are not able to fully satisfy their customer and so struggle throughout their lives. Here are some of the most important things to practice when going through sales for real estate. Real estate like any other form of selling is pretty tricky. You don’t have much room for error these days. People are now very well informed about the situation. If they are not, don’t think they won’t. Think of things differently. If someone has inquired from you about something, just assume that he will inquire the same thing from other sources as well. So, never lie in the first place. Secondly, time has become such an important commodity, that it is very difficult to let someone hang out for you without regarding his or her time. Please value the time of your customers. This would not only help you get a lot of respect from your customer, but the customer will also be willing to meet you again. Never thrust opinions onto your customers. Real estate agents often try to make their point that they know a lot. Always remember the basic principle of socialization; never repeat something even once that your customer doesn’t agree to. This would not only create a very bad impression in front of your customer, but the customer will also feel downgraded and devalued. Real estate agents often want to talk on lengths about their expertise and knowledge; however they don’t realize that people don’t want to know what they know. Customers want to know what that particular real estate agent can do for him or her. Be sure about what the customer wants. If you don’t know what the customer wants then you are doomed to fail. Ask more, listen carefully, and try to come up with what the customer wants. Lastly do not leave the customer in dark about his demands. If you can help him do let him no and if you can’t, then tell him what you plan to do for him. This way he won’t feel betrayed. Other than that tell accurately the fee you would charge him, this would build his trust on you. Follow the simple logic and you are sure to win customers heart as well as mind.

William King is the director of Karachi Real Estate & Karachi Property: http://www.zameen.com/Homes/Karachi-2-1.html , Dubai Property Rentals & Dubai Rents: http://www.bayut.com/rent.html , Ajman Property & Ajman Real Estate: http://www.bayut.com/ajman_property/real_estate_properties-sale-5385-1.html and Abu Dhabi Property & Abu Dhabi Real Estate: http://www.bayut.com/abu_dhabi_property/real_estate_properties-sale-6020-1.html . He has 18 years of experience in the marketing and trading industries and has been helping retailers, entrepreneurs and startups with their product sourcing, promotion, marketing and supply chain requirements.

Selling Handmade Soap — The Basic Steps

Selling handmade soap may be one of the most popular ways to begin a home business. After all, turning a fun hobby into a business has broad appeal. What does it take to get started and what are the chances for success?

Soap business start-up involves all the steps of any other manufacturing and marketing company. The real attraction lies in being able to do that on a really small scale at a really low investment. That and the whole production process could hardly be simpler.

To begin you must master the whole production process. Maybe “master” is too strong a term, but at least you must be building superior products before you even consider selling what you make. Often aspiring soap business owners neglect this ground rule and try to sell what could charitably be called “junk.” Please don’t do that.

Once you have the soap making part down, you must be concerned with avenues for moving some soap. Possible outlets are many. One of the most obvious first thoughts drifts to the Internet. Only rookies think selling on the Internet is easy. It is not.

See, wherever you market you must deal with competition. And not just competition from other soap makers, of which there are far too many on the Internet. You must also compete for just the attention of potential customers. How can you catch their eye just for a few seconds? Not too easy on the computer world. Try it if you like. It is no place to start.

Better places to start are local venues. Think in terms of gift shops, spas, health food stores or better yet, local shows of some sort. Craft fairs, art shows and the like are obvious places to start.

After all, you just need a start. Getting a few initial customers puts you on your way. How’s that?

Business thrives on repeat sales to existing customers. Getting a new customer is the hardest part of marketing as well as the most expensive.

If you got your product right to start with, repeat sales should be no struggle. See, a simple brochure or a little catalog and you’re on your way to more sales than you can deal with. It’s getting customers to start that is the struggle.

The Internet makes great sense as a follow-up tool. Your traffic comes from your off-line efforts, not just from fighting the already crowded mobs struggling for on-line attention.

The marketing funnel for selling handmade soap looks like any other marketing plan. It’s an attempt to capture some sales from new customer in the easiest, most efficient manner possible. Then treat the customers right and offer opportunities for customers to buy more of what you have.

It’s simple, but not so easy. Go down the wrong trail and you’re finished before you really get started. Grab more tips for starting a soap business at another of our articles.

If you’re just thinking about starting or expanding a soap making business, please take a look at this article.

Related Selling Articles