Tag Archives: Social

The Social Side Of Selling Art

The traditional way for professional artists to gain a public profile and sell their art has generally centered around working with bricks-and-mortar galleries and perhaps with dealers, moving through set channels to establish a reputation and build up popularity.

Applying to galleries is a well-known process, and generally involves the submission of a portfolio of recent artwork, which is then reviewed by the gallery director and either accepted or rejected. Artist statements, biographies, and so on all play a role here.

This method is still important today, and gallery representation can be hugely beneficial to artists in their careers. It contributes to developing professional presence and is a valuable asset on a C.V. Yet it is no longer the only way of selling work, and many artists would do well to look into the relatively new process of advertising one’s work through social media.

Word of mouth has always been an essential element of building up a successful artistic career, though it may have been less discussed in the past. There is nothing better than someone who has seen your work going away from it excited and telling all their friends about it. Similarly, a buyer who is thrilled with their purchase and puts it up on their wall for visitors to admire is unwittingly doing you a service as well as adding to their home dcor.

The increasing influence of social media allows you to encourage this process, and increase it, reaching people you might never have been able to contact otherwise. Participating on social media sites means that you can advertise your work in an informal, relaxed setting, and keep people up to date with where you are and what you are doing – the hunt you had to go on to find just the right materials, the trials of getting that difficult painting just right. All of this makes them feel involved in your creative life, and more likely to come back to you again for art, and to pass on information to their friends.

Moreover, when they do, those friends no longer have to rely on the enthusiasm of someone they know. Instead, they can have instant access to see what is being talked about, and if they are likewise impressed, can pass that on, and so on.

Online galleries such as Art-Mine feed into this trend, and are an excellent way for people to see what all the fuss is about. The images are generally far higher quality than on an ordinary site, and it is valuable for potential buyers to see your work in the context of a gallery setting. It is therefore worthwhile and important for you to make the link to your page on the gallery you belong to well-known, associated with your presence on social sites, so that your work, properly displayed, is only one click away.

Don’t be scared of the newer ways of advertising yourself and your works. Selling through social means is just the same as it used to be, but with even greater possibilities – and with even greater potential for you to display yourself and your art at your best. Go for it!

Contemporary Fine Art for Sale by Agora Gallery, online art gallery for the selling and buying of contemporary fine art.

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Social Media = Selling Media!

by RingoA

In today’s challenging economy we all know about using social media to find jobs. Develop a profile, use key words, update regularly, and leverage the network, are the key steps. But, LinkedIn, Tribe, Plaxo and other social media can be huge tools for business development and managing sales cycles.

Whether you use LinkedIn, Plaxo, MySpace, Tribe or another social networking site, they all provide the ability to post information, find people and find companies. These can be extremely helpful if you are looking to penetrate a particular company, get additional contacts or learn more about the company. They can also be useful if you are trying to learn about key individuals in a company or learn about the issues companies may face. It is a great way to learn about your competition, too.

If you are in Business Development and need to penetrate a new company, use the search function on various sites. In LinkedIn, for example, if you know the name of the company you want to penetrate, you can go online, search for the company name and get a list of contacts sorted by those closest to you on your network. You can then ask someone in your network for an introduction or reference.

Say you are running a sales cycle, how might you use social media? Learn more about the key decision makers in the process. Check out their profiles and see what companies they used to work for. Then check your network to see if you know someone who knows them. You might learn more about that individual’s background or decision making. You may discover they have a mutual interest in golf, sailing or collecting garden gnomes. Anything to expand the relationship.

You can also learn about who they might favor. Do they have a large number of your competitor’s sales people on their Plaxo network? Do they golf with the VP of Sales for a consultant you work with? (MySpace and Facebook are great sources for this as everyone wants to brag about their latest score).

Leverage the discussion groups or blogs. Often managers and decision makers will look for information about a particular problem they might be having. Or they might use it to complain about a bad install. People often use these venues to research problems they are trying to solve. For example a recent discussion on a blog asked people about what sources they use for leads and lists. If you are a lead or list vendor, BINGO!

Even Twitter is a great sales tool if used in a targeted way. Software companies who frequently update or upgrade software can use it to let key customers know of upgrades. Retail wine and beverage companies have used it to share specials. By constructing your follower groups appropriately, you can keep people updated on their sales cycles.

There are many other creative ways to use social media to target specific demographics, interest groups, or people who are interested in social issues. Don’t limit your thinking. If you stopped leveraging LinkedIn, Plaxo, Tribe, Friendster or other sites because you found a job, think again. Take advantage of everything they have to offer.

Article Source: http://ezineseeker.com/?expert=John_Froelich

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Social Selling and Buying

Selling and buying has become very “social” in today’s world. People are getting smarter, and more and more are only buying from brands they trust and relying on word of mouth. Advertisements are slowly losing their impact. They may be good for spreading the word about a new product or service, but consumers need more to become convinced to buy it.

This is why business owners and professionals really need to offer value. After all, if your product or service isn’t really worth it, then no matter what tools you have at your disposal, you’re still not going to make a profit.

But that’s the thing about products or services that really work, that really satisfy people’s needs – with the use of social media, your consumers will be able to reach other potential consumers, and it results in a nice viral effect for your business.

Though the combination of selling and social networking doesn’t seem right, successful brands are able to combine the two in a way that works well together. When businesses and consumers socially support one another, they enjoy a mutually beneficial relationship. 

How exactly do they do this?

You support brands and businesses socially by recommending them to your friends when you’re happy with the products or services you receive from them. And when businesses can see that you’re advocating their brands, they can offer you special deals and promotions, so it’s a win-win situation.

But the term “social selling” is still not widely accepted, as social networking sites were created for forming meaningful relationships with others, not for selling products. Perhaps the better term is “social buying.”

Since we buy from people we trust, we only buy from brands with whom we’ve formed mutually satisfying relationships with. This is why businesses today are really challenged to engage with their customers well, to add value to the conversations they have with their audience.

Customers now exert greater control over brands. In the past, they were convinced by sellers to buy the product or service usually through advertisements; now, they are social buyers, wanting to know the value and relevance of a product or service through other people’s feedback before even considering buying it.

Typically, when people come to you and are ready to buy your product or service, they have already done their research. They have searched through the web about any feedback regarding your product or service, and they have asked their friends and people they know what they can say about you.

Sellers have lost the power, because people have already started the buying cycle before you even try to sell them anything. Their views about your product are colored by the feedback they’ve read, the news they’ve seen, the opinions they’ve heard. They won’t blindly be sold by your product just because you waxed lyrical over it. No matter how much you tell them that they need your product, that it will do wonders for them, they won’t buy from you if they don’t trust you.

“Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks “work” and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops – taking companies and professionals from buzz-worthy to bucks-worthy, http://buzz2bucks.com.”

Social selling is hot these days. It seems like everyone has some tips on how to create the best Linkedin profile, or how to monitor Twitter for buying signals. But social selling is much more…
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