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Tips to Make Your Sales Letters, Web Pages and Promotions More Successful

How to structure your sales material is just as important as the content in it. If it doesn’t look appealing to read – they won’t read it.

And the things that make it appealing can be disturbing to many who are unfamiliar with direct response marketing.

For example…

1) Use a headline on everything you use for marketing your business. And not the form of headline you see all over the web… “Welcome To Our Home Page”. One like that will get your prospect more turned off than turned on. It says nothing about why they should keep reading. And online – you have 5 seconds to state your case and get them reading before they click away to the next site.

Strong compelling headlines on why they should keep reading…

Discover 5 Easy Ways to Turn Your Website Visitors into Buyers

Learn How to Turn Your Words into Wealth

Warning: If You Are About To Hire a Website Designer – Read This First

Are You Using Illegal Means To Capture New Clients? The Answer Will Surprise You! Read This First Before You Hear From A Lawyer.

And so on.

Headlines will make or break your success online or off… make sure you use them

2) After the headline start with a short, snappy lead that feeds off the headline. The headline is designed to get them to read the lead line – the lead line designed to get them to read the next line – and so on – and so on.


It’s true. Your website visitors are being wasted and there is a simple way to make them stay and get them buying.


Believe it or not… a single 3 word change on your web page can increase your sales by up to 470%.


You web designer and copywriters have put your company in a very dangerous legal situation.

Make it intriguing and promising a solution and they will keep reading.

A few other tips keep them reading…

Indent the first line of each paragraph

Double space between paragraphs

Use short paragraphs (even one sentence paragraphs)

Use spaces or gaps in the paragraph. When we talk – we pause. And it should be the same while reading. So use pauses in your writing as well to flow like we speak. You can use the – or… to indicate a pause. Use them as you would while speaking.

Read it out loud – if you stumble over certain words or structure – redo it until it flows.

Try changing your sales and marketing pieces using these techniques and test to see the results for yourself. You’ll be pleasantly surprised.

To your success,

Troy White

Troy White is a top marketing coach, consultant & direct response copywriter based in Calgary, Canada. He has a powerful approach to growing small businesses and entrepreneurial run ventures on a budget. His FREE Cash Flow Surges newsletter shares tons of great strategies at http://www.smallbusinesscopywriter.com
He also publishes the incredibly powerful Cash Flow Calendar system that gives you daily, weekly and monthly marketing ideas to promote your business and stand out from the crowd. To get your free tips for growing your business, you can register at http://www.cashflowcalendars.com

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Tips On How To Find Online Car Insurance Quotes

The best way to save money on expenses is to look for online car insurance quotes. This can save you both time and money and is an excellent way to compare all the competition. All of the insurers will have their own websites, and most give great discounts to their new clients.

The Internet has many uses which can work to save you money. In the current economic climate it is worth spending a little time to discover the deals which are available to you. The cost will be determined on several factors, and there are ways in which you can drive them down lowed than the quote you are given.

The type of car you drive is of great importance. For the best evaluations it needs to be in good condition, keep in a secured location when not in use and the cheaper it is the run, the better for you. You may find that owning a luxury vehicle is a privilege but it can come with huge running costs. And since it will cost more to repair or replace your premium will be higher.

Your age is also taken into account. If you are a first time driver then you will find your rates are a lot higher. This is because statistics show year after year that twenty five year olds are involved in more accidents than their elders. You can reduce this cost by having excellent grades, graduating from high school and graduating.

To save even more cash why not consider being a named driver on the family car owned by your parents. This is arguably the cheapest way to get on the road legally. You will need to share the car, but it can save you large expenses whilst you get used to driving on the roads.

The frequency that you travel is also looked at. If you are only going to use it a few times a week for short distances then say so. You can get low mileage discounts on your premium.

When you find a quote you are happy with remember it pays to talk to a sales advisor in person or over the phone. You can then discuss your driving habits in detail. This can be a very effective way to see the price lower to an affordable rate.

You will then be able to drive legally and know that you are covered financially. When it is time to renew, check the comparison sites again and switch to a new provider if you can find a cheaper deal.

Great tips and advice on how to find online car insurance quotes now in our guide to all you need to know about basic New Jersey auto ins .

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Tips on Selling Baseball Cards

To sell baseball cards on ecommerce based websites like eBay is one of the ways that can get you profit very easily and once your successful you can adopt this as a full time business. If you undergo a research you will find there are many people that sell baseball cards on eBay, this can be a very nourishing business as your investment in it will be very less and the profit earned will be high. If you have knowledge of listing goods on eBay and want to sell cards, then you can start immediately.

The first step to sell baseball cards is by taking a high quality picture of the baseball cards you wish to sell and then scan them in your PC. If you list the baseball cards without their pictures they do not appear so appealing to the viewers and you might end up not selling any of your items. The better the result of your baseball cards the better will be the chances of the cards getting sold.

The second step to sell begins when you have scanned and listed the baseball cards, then you need to research and see whether these cards that your listing have sold in the past weeks or not. The results are easily available on eBay for your convenience. All you have to do is type the players name and year the card belongs to on eBay search bar and see the results of the card. For extensive knowledge you can click on the tiny options icon appearing on the left corner. It will show you more details. This tool is really helpful because it tells you the demand of a particular card. You can also keep the price of the card according to the demand.

The final step to sell baseball cards on eBay is by after you list them; write down appropriate descriptions about them. Descriptions are the only ways people can find your products on eBay. Always try using the words in your description that you think people might search for the product by. For cards you can use the players name, the team player plays for, the card number to assist people in locating the card who want to completer their sets, and other variations that comes with rookie cards or other cards. With these simple steps selling cards on eBay would be easier.

For more in-depth tutorials, visit – http://www.selling-baseball-cards.com.


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Friends Quotes And Sayings: 5 Tips For Pleasing Your Friends

“Don’t walk in front of me; I may not follow. Don’t walk behind me; I may not lead. Just walk beside me and be my friend.”

– Albert Camus (a French author and philosopher)

A best friend is the most precious gift of God. You can share your secrets, thoughts, successes, failures, fears and hopes with your friend. A true friend is an asset that can make your life complete and impart meaning to it. In order to strengthen your friendship, you can make use of friends quotes and sayings, and send it to your friends through greetings, emails, personal messages, gifts and book notes. These quotations will make your friend understand how important place s/he occupies in your life.

How to Please Your Friends with Friends Quotes and Sayings

It is difficult to explain the term ‘friendship’ as it is an emotion that happens between two people with similar mindset and feelings. Here are a few ideas to let your friends realize their significance in your life by making use of friends quotes and sayings:

1.While sending a gift to your friend, leave a note inside it containing a beautiful friendship quote. It will bring an emotion of joy and warmth in your friend’s eyes when he will read it.

2.If you have asked a favor from your friend and he has helped you enthusiastically, what can be the better way to thank him for it than sending a thank you greeting containing a friendship quote?

3.If a friend is in bad health or in a low mood, you can lift their spirits by gifting a book on friendship quotations. This will help them realize how much you care about them and encourage them to recover fast.

4.Send emails to your friends containing friendship quotes. This is a good idea to keep in touch with even those whom you do not meet or talk on a regular basis.

5.Do you always wait for Christmas or New Year to send greeting cards and gifts to your friends? Try sending them a surprise gift with a friendship note in it and bring a smile to their face.

You can make your friendship stronger with friends quotes and sayings. One of the largest repository of quotes and saying is SearchQuotes. To read these quotes for free, visit Searchquotes.com.

7 Tips For Sales Letter

Sales letters are getting more and more important to the business. The question here is how to finish all the impacts they pack to meet your demands? Here is the tips for you.


1. Offer a dramatic discount. This has more to do with sales strategy than actual writing technique. Start them off with some steep savings and they’ll want to know how to get it. It’s a great way to get them reading to the very end.


2. Appeal to the prospect’s desires. What thing are your prospects inclined to want? Appeal to that desire and they will want to know how you can help them fill it.


3. Give away a freebie. Free stuff from the get-go, like discounts, is one of the most irresistible baits to get a sales letter to stick.


4. Ask a thought-provoking question. Questions that are pertinent to a reader’s situation will almost always get them reading further with, often with genuine interest.


5. Lead in with a powerful quote. Quotations help engage readers by getting them emotionally involved – a great strategy for getting them hooked.


6. Cite a controversial fact or a surprising statistic. A great technique for getting readers curious enough to read further, you’ll have to find a way to get them interested on what’s being sold later.


7. An apology linked to a sales proposal. If there’s absolutely anything you need to apologize for (e.g. a delayed product launch or wrong pricing), it can make for a good opening for your sales letter. Just make sure to tie it into some sort of promotion in order to push your product.


Like every piece of writing, any impact your opener makes will be dulled if your sales letter is filled with mistakes. That’s why we always recommend using a full-featured writing software to get it checked out and cleaned up.


Watch how innovative Complete Writing Software instantly can improve your writing on a daily basis and learn how advanced NLP technology can help you to write perfect emails, essays, letters or reports. Read more

Top 5 Tips For Selling Your Home

by gumtau

As we all know, it is tougher now than usual to sell a home. Buyers are apprehensive due to our country’s economic recession. Those that are ready to buy are expecting a lot in their future homes. Obviously it is important to have your home priced correctly. Hiring an experienced real estate agent to advise you and looking at comparable properties that have sold in your area will help dictate an appropriate price. In addition, sellers need to do everything they can to make their homes look appealing to buyers. To help you out, I have compiled a list of things sellers can do to bring out the best in their homes.

– First and foremost, a home on the market needs to have curb appeal. You do not want potential buyers to drive buy your home and keep driving because the outside appearance has deterred them! This means you have to do your homework, literally. It is important to keep the grass mowed, bushes trimmed, and walkways power washed. Keep the entrance nice and inviting. Potted plants, hanging ferns, lighted entryways, and doormats are a great start. Just don’t go overboard!

– This idea ties in with my next tip…keep everything uncluttered, both outside and inside the home. It is really important to de-clutter your home so that potential buyers can actually see your home, not all of your possessions. Also, having fewer knickknacks around actually makes your space seem larger. Start by taking down the majority of your family pictures. Clean out your closets, so it appears there is ample storage. Get rid of extra bulky furniture. You can put all of these things in storage until you move. If you are anything like me, these are probably all things you need to do anyway.

– Buyers like to be able to imagine themselves is a space. To do this a seller needs to keep everything neutral to appeal to the majority of buyers. So if you have some wild paint colors, tone them down. A fresh coat of paint always spruces up a room.  

– Now this may sound simple, but you would be surprised that not every abides by tip #4. Clean your house! Nothing is more repulsive than touring someone else’s mess! Make sure the kitchen and bathrooms shine! Dust everything off. Get rid of unpleasant odors, especially from pets. This means steam cleaning your carpets, removing kitty litter, and making arrangements so your pet is not there when your home is being shown.

– Finally, any simple fixes you can do to your home should be done. This may mean fixing a leaky faucet, replacing outdated fixtures, or simply making sure things in your home work as they should. You want a buyer to see all of the positive things in your home instead of making a mental list of things that need to be done.  

When you list your home on the market, try to keep these five tips in mind. Remember that while these things may not be your taste, it may help sell your home. These things will take time and effort. The sooner your house sells, however, the sooner you can begin the next chapter of your life!

Work with a qualified, dedicated agent for your Beaufort real estate purchase. Search all Walling Grove homes at LowcountryProperties.com.

12 Sales Effective Marketing Tips

You don’t have to spend loads of money on advertising, it just requires some creativity and planning. Furthermore, not only does it add more dollars to your bottom line in money not spent on advertising it can also boost your confidence. Here are 12 tips for you to implement into your Internet business.

12 sales effective / low cost marketing tips:

1. Press Release – send a story about yourself relating to your business via email to a newspaper or magazine relevant to your industry. A story will increase your businesses public awareness and credibility and it is free marketing for you as well. Don’t forget to include a professionally taken photo of yourself.

2. Send Email – contact your existing clients and offer them something via email to entice to visit your website.

3. Public Speaking – offer a presentation at your local service club like Rotary or Leagues and ask if they would be interested in allowing you to present a subject of interest. Don’t do a sale pitch, offer something to people that will be of value and record the session to use for later public broadcasts. You can also use this in your credentials to show people you have spoken in public and is good for press releases as well.

4. Keyword Marketing – not enough businesses use this method and it’s low cost as long as you set your target and budget correctly. You can buy keywords relating to your business from as little as 5c per word. Be really specific and make sure your target audience sees your advertisement.

5. Post Advertisement On Noticeboard – your local shopping centre, schools, universities will have noticeboards for you to post up notices and advertisements. Use them and take advantage of them because many people still read noticeboard and give them an incentive to call (maybe include a tear off at the bottom of your notice).

6. Networking – join a business club or a forum in your area sharing the same interest. Attend these events regularly and swap business cards.

7. Setup A Stall – sometimes just setting up a store at your local fair or market creates brand awareness for your business and is a great opportunity to talk to people in the community and hand out brochures to offer your products or services.

8. Cross-Promote – contact other businesses that offer complimentary services or products to yours and work out a co-operative marketing strategy to promote together. It’s a win-win to help each other out.

9. Promote On Your Car – A very cost effective way if you drive around a lot. You can purchase magnetic signs to stick on your car with your business details. You will definitely get people looking because not enough people do it.

10. Give Away Vouchers – When a consumer purchases your product or service give them a discount voucher for their next purchase to entice them to come back to spend again.

11. Talk To People – Don’t worry, they’re not going to bite you! Talk to your friends and acquaintances, they will be more than happy to refer your details if you approach them nicely.

12. Write A Guest Post – This is becoming more popular across the Bloggersphere where you offer to write an informative article for other bloggers. They may have readers that you want to attract and they are interested in what you have to say, then it’s a great way to market your Internet business.

Try to implement a couple of these ideas over the month and test your results. The best way to find out if they work is to ask your customers when they contact you, “How did you hear about us?”. This is the best way to measure and learn from your customers as it can help you determine what is working and what is not. It’s all about trial and error to find the best marketing method for your Internet business.

Tyrone Shum is an internet marketer giving you 10 free videos to get you through what, when, why and how to go about successful outsourcing to leverage business.

Tips For Selling Your Car

by Aeioux

At certain times during life it’s in with the old and out with the new. Change is inevitable, new things come and old things go. Trying to sell your car is a difficult change to see through, as selling can often be hard, both emotionally and financially. Almost everyday people drive their cars, so it’s no wonder that they eventually develop a deep attachment to them. However difficult it is to say goodbye to your vehicle of how ever many years, financial obligations are unavoidable and you must get the best price you can for your beloved automobile.

Selling your car may seem like a relatively straightforward business venture, but there are many things you should keep in mind before and during the process. If you follow these tips you will be sure to have a great (and hopefully successful) sales experience.

• Know what your car is worth. A third party resource, such as Kelly Blue Book, should be consulted when determining your asking price. Customers will most likely be using the same guide to determine the best price for the vehicles they are looking at and staying well within this range will reassure them that you are not trying to rip them off. Because you have invested so much emotional value into your vehicle you may think it is worth more than it really is. Having a reasonable asking price is the first step to attracting buyers.

• Present buyers with a clean car. Before you take pictures of the vehicle, before you start spreading the word about your car being on the market, get a professional-quality detail. If you make your car really shine it will attract buyers who may not have initially been interested in it. The thirty or so bucks you spend on a professional car wash will be well worth it when your car sells. If you are willing to invest the time to do it right, you can clean your car yourself. Several automotive stores offer car cleaning kits that are sure to leave your paint sparkling and interior spotless.

• Advertise, advertise, advertise. Word of mouth will only get you so far, especially if none of your close friends are interested in buying your car. You need to get your vehicle’s information in front of as many people as possible if you want it to sell quickly. Newspapers, automotive magazines, and reliable community websites are great ways to get word out about your car. Just be careful to protect yourself against con-artists and make sure that everything about the purchase is legal and by the books.

Selling your car can be a hassle, but by staying organized and taking it one step at a time you can find a great buyer for your vehicle. Don’t ever forget the importance of presenting a clean and well-kept car to potential buyers and always bear in mind your minimum selling price. Your bottom line should be set in stone, but it should also be reasonable. If you offer a great looking car at a fair price and do the footwork to ensure the ideal amount of advertising, you are sure to find the perfect buyer.

Have you reviewed your car insurance lately? Visit Auto Insurance Rates Direct today for free information, then compare free auto insurance quotes online to find a good price. Protect your whole family (including cheap insurance for young drivers) with the policy that’s right for you.

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Tips on Selling Gold

As an investment, gold is really great because it is tangible and easily exchanged. Gold is easy to hold, to sell, and to buy. Many people believe that gold shares are actually shares of gold, but you’re actually buying and selling shares in gold mining companies, not selling gold.

Ownership of gold can take multiple forms and can include gold bars, coins, and certificates of ownership. The Gold Fixing of London releases the price of gold twice a day.

You’ll need all the professional help that you can get to invest successfully, because these are dangerous times. Is this the best time to put your gold up for sale? Demand may grow even more. Many people disagree about many aspects of gold investing, as is true of every other form of investment. I highly recommend MasterTrader for advice about investment and stock trading.

Let us now make a beginning. It will be easier to sell your gold if it is easier to determine just how pure your gold is. This is a factor that helps account for the popularity of gold bullion for investors in the gold market. Both the quality and the quantity of pure gold coins is guaranteed, making them much easier to sell. As a result of this guarantee, it’s much easier to sell to gold dealers everywhere. The present value of gold is something that every dealer will be comfortable knowing.

If you try to sell gold that has been “hidden”, by contrast, a gold bar becomes much tougher to trace if its distinguishing marks are pounded away. This will be noticeably harder because it’s not easy to prove that it’s genuine. Selling gold in the form of bars, as compared to selling gold coins, in general this is true. Shop around for the best deal if you wish to sell your gold.

Bars of gold are simpler to sell based on their purity. The American Eagle coin has a fixed and stated amount of gold, but it will also have some non-gold alloy, and many dealers will reduce its value accordingly.

You may try to sell gold to a dealer immediately, or sell on eBay at the current price, when you’re happy to see that the market value of gold has gone up quickly, overnight. On the other hand, gold dealers pay less attention to day-to-day trading, and expect prices to snap back to previous levels. In a perfect situation, the dealers you are in contact with will offer to pay you some fixed percentage on the dollar amount of gold that you can sell. This is sometimes not true, you could find a dealer that wants to purchase gold at a percentage discount.

Any dealer should know the current price of gold, but they won’t agree as to whether it will be worth more or less in the future. When you sell gold coins, the variation in offers is because of the aforementioned. It is important to do your research before deciding where to sell your gold coins as the prices dealers or private buyers are willing to pay may vary widely. Before you either buy or sell gold, look around at multiple shops. Shop around to find the best offer for your gold coins. The market price of gold is updated on a continual basis and is relied upon by a multitude of people. As such, offers that you receive on your gold will not vary materially from the market price.

If you have gold that you are considering putting up for sale, you may want to consider selling it over the internet. The sell gold page in Google would help you in finding dealers so that you can sell your gold directly. Click on this site to find dealers who engage in gold bullion trades. eBay is a popular way to auction gold. If you put your gold up for sale at whatever the current price was at that moment, and then the value drops while it is for sale, you will probably have to adjust your price to the current price or be unable to sell the gold.

Renata Lavlor writes about Other Investments and other Finance & Real Estate as a staff writer for HowToDoThings.com.

Tips for Selling Your Home

In today’s challenging real estate market, sellers must go the extra mile to attract buyers. The following tips may help bring your home to the attention of potential buyers. 

Your home may have small imperfections that you don’t even notice anymore. But a person coming into your home for the first time will notice every scuffed corner and carpet stain. Taking the time to touch up the paint, thoroughly clean the floors and make other minor repairs will improve the first impression that your home makes to prospective buyers.

If your home has any special features, let potential buyers know about them. A nice view, lake frontage or special history attached to a house are all good selling points that can make a house stand out among similar listings. If the nearby schools are excellent, include that information in your listing. If the home is near a major employment center, people relocating to the area for work reasons might take notice. Custom features and upgrades such as granite countertops, a metal roof or energy-efficient windows are also elements that attract the attention of potential buyers.

Use the power of the Internet and social media to let prospective buyers know about your home. Many traditional real estate signs now contain information directing people to websites with more information about the home, including virtual tours and additional pictures. Real estate signs including QR codes are also becoming more common, allowing prospective buyers to scan with a smart phone to learn more about the home. With dozens of homes for sale, anything that you can do to engage potential buyers will make your home stand out.

Make sure the price you ask for your house is realistic. If the price starts out too high and is lowered later, many buyers who looked at the house at the higher price are not inclined to revisit that same house even at the new lower price. The more unreasonable the asking price, the longer the house will remain on the market.

Many people seek to avoid paying commission to a real estate professional by selling their home on their own. However, an experienced real estate professional can make that commission seem like money well spent by helping you determine a fair price, preparing the home for sale and locating potential buyers. 

It might seem almost too simple to mention, but your home should be neat and tidy from the first moment you open the door to potential buyers. Buyers have difficulty embracing a home that is full of someone else’s stuff. Your personal possessions might be your treasures, but can look like clutter to potential buyers. Clearing out everything that you don’t use on a daily basis may be inconvenient for you, but will allow prospective buyers to imagine the possibilities of your home instead of seeing spaces filled with your possessions.

Dan Wood and the Open House Tour real estate team are real estate experts serving Whitby & Oshawa. Visit us at our offices today at 360 King St W in Oshawa, or stop by www.openhouse-tour.com to view available listings