Tag Archives: Trends

7 Sales Funnel Internet Marketing Trends For Maximizing Profits in a Sale

Many internet marketing trends have been applied to the sales process, known as sales funnel after/before a prospect clicks on the ‘Add To Cart’ or ‘Buy Now’ button. The key is to maximize profits or benefits from a prospect, which is not limited to just sales, but also leads as well.

1) One Time Offers (OTO)
Upon clicking ‘Add To Cart’ and processing the payment, the customer is lead to a new page called the OTO page (one time offer page). Since they are already in the buying mood, chances of them clicking yes are significantly higher. Tell them that this offer only happens once and will disappear forever once they leave this page. This is also known as a time sensitive offer.

2) Upsell
Once the customer has bought something of interest, its time to sell them something related which, if purchased, will greatly improve the benefits of their earlier purchase. An upsell is usually a product that is more expensive than the initial product. Example if the initial product is sold at $ 47, the upsell can be sold at $ 67. This is really effective, because if they were willing to part with their money means they are likely to spend more to reap the full benefits of the product.

3) Downsell
Similar to upsell, just that the downsell product is priced lower than the upsell. E.g $ 27. It is best to put a downsell after an upsell because the main reason people do not buy an upsell is because of financial constraints. Ease their burden and give them part of a full product (e.g 4 chapters of an e-course) for a lower price.

4) Opt In Boxes
If you have a sales page for a product on a certain niche, it is wise to put an opt in box in the sales page as well, offering some free benefit related to the niche which you have targeted. Even if the customer does not buy anything, you still still have a loyal prospect which you can build rapport and sell to at another day. Leads are as important as one off sales as you can continue to provide value and promote to at a later date.

5) Exit Popup Scripts
Instead of putting an opt in box in your sales page, use an exit pop up script to turn the customer who just bounced into a lead by offering a free product or something that will entice him to sign up. This is an effective internet marketing trend because once the customer leaves he is most probably gone forever unless you can get him into your list.

6) Entry Popup Scripts
Some internet marketers prefer to use the entry pop up to generate leads as the visitor enters the sales page. Which converts better can only be determined by split testing. Try it out on your own campaign to see which works better.

7) The Ultimate Sales Funnel
Combine all of the internet marketing trends above! Grab them with an entry pop up, then if they buy, give them an upsell, downsell, one time offer and an exit pop up as they leave!

Internet marketing trends are constantly evolving, and by staying on top with the latest trends, we can use these trends to maximize profits in our web campaigns.


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Sales Enablement -Top Trends for 2011

With technology improving every day and newer tools emerging into the market, sales enablement may be the best sales optimization strategy to adopt. Sales enablement is simply the process of strengthening the sales team with strategic client oriented insights and information to ensure greater sales wins. There are different tools, processes and methodologies used for sales enablement. Providing your sales team with such a sales enablement platform gives sellers access to the right sales resources and information.

The year 2011 will shape up to be a transformative one for sales enablement as there will be significant rethinking on how sales enablement is integrated into organizations. Several trends that point to transformation are:

Sales Experience Takes Precedence – In the past, the focus on sales relationships like consultative selling, VIP selling, etc., was the predominant driver in sales. Sales enablement will call for the development of buyer demands for an experimental interface with sales rather than a sole focus on the sales relationship.

Buying Experience Reinvented – Organizations in 2011 will focus on reinventing the buying experience. It may be just the beginning of companies adapting to changing buyer behavior. Sales enablement will require adaptation to these variations with new methods, tools and systems that will well suit buyer behavior.

Enhancing Sales Expertise – Sales enablement will need to enhance the level of expertise in sales organizations as buyers will demand more subject matter expertise to acquire innovative solutions. Problem solving, assessment and contextual solution creation relevant to the buyer will become essential. There will be an enhancement in the ability to map to buyer processes and enhance sales with mapping perspectives and tools.

Adopting Evolving Systems and Tools – Existing systems and tools ought to evolve from static methods into dynamic methods. It will be imperative for marketing to provide rich dynamic context in flexible forms oriented to the buyer’s perspective, which will in turn increase sales and the buyer experience.

Improving Buyer Engagement – Sales enablement will allow an improvement in the buying experience on the whole by dedicating a focus on deeper understanding of buyers and developing engagement capabilities with buyers. Many channels will augment demands for training and new tools to support new forms and channels of engagement.

Many organizations will see a turning point in sales enablement for the year 2011 as there will be a need to acclimatize to changing buyer behaviors and expectations. Businesses will need to provide product training that is less focused on the features and more on the benefits. And it is this realization that will enable them to implement product and process training to facilitate their salespeople to improve sales productivity.

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Sales Trends And How To Analyze Them

Sales strategies
by CPXi

Timely and correct analysis of emerging sales trends is very important for the continued success of any business. Sales patterns of products in a segment are good indicators of the way the market is going to swing in the coming days. Upward or downward sales trends are indicative of the emerging path the sales will follow. Understanding sales trends perfectly is important to decide marketing strategies and also to retain existing customers.

There are many market indicators that can help you understand the emerging sales patterns. You can look out for the customer segment that has the highest growth as well as maximum decline in terms of dollars. This will indicate what is flying off the shelves faster and what is not as hot as it was just a few months back. Growth and decline rates of customer segments in terms of percentage are also an accurate way of judging emerging trends.

Sales trends can also be predicted by studying the consistency of the growth patterns. If a particular consumer segment is registering consistently high growth figures, it can be safely assumed that they are going to be the next trend setters in that particular segment for quite some time now. If a product segment is showing exponential growth over a longer period, it is a sign that it is going to make huge waves in the market.

The analyst must be aware that there are different types of sales trends short term, medium term and long term. Conducting an analysis segmentbysegment can produce useful and reliable information. It must be noted that long term analysis may not help in predicting sales trends. However, they are useful in understanding market trends. Sometimes a different tool called market segmentation is used to study and understand sales patterns. The process involves dividing the market into smaller sub-markets called segments. Trend analysis is carried out on the basis of products or services sold in a particular segment, sales outlets, departments and branches available and demographics of that particular segment which includes gender, age, income and education.

Analysis carried out on the basis of such segmentation provides predictive and detailed information about how a company or its products are performing in that segment and also trends about how they are expected to perform in the short term and long term period with the planned input and sales strategies. Such sales trend predictions are vital for the management as well as the marketing team in terms of deployment of resources and sales personnel to sustain future demand, if positive growth is predicted.

Companies are now investing in trend analysis and forecasting software which helps them decipher the results of ground work done by the research team. With the help of such advanced software they can accurately predict growth rate and percentages, forecast short term and long term market behavior and also help in understanding the input and resources required to cope with the demands of the emerging market situation.

Sales trends forecasting software can also accurately provide revenue and volume analysis, product wise sales and growth figures and provide the current and emerging sales patterns for a particular market based on the information provided.

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